Why Offline? As the lines between the online and offline world blurr, we occasionally get asked, "Why do you refer to yourselves as an 'offline' provider? Don't you generate sales leads for local businesses from the internet?" These are a fair questions, and as to whether our leads usually originate from the internet, the short answer is "yes." But the key here is that our method of driving leads by telephone generally results in transactions where the point of sale is offline. This is in contrast e-commerce where, of course, the point of sale is online by definition...
