Why Offline?

As the lines between the online and offline world blurr, we occasionally get asked, “Why do refer to yourselves as an ‘offline’ provider? Don’t you generate sales leads for local businesses from from the internet?” These are a fair questions, and as to whether our leads usually originate from the internet, the short answer is “yes.” But the key here is that our method of driving leads by telephone generally results in transactions where the point of sale is offline. This is in contrast e-commerce where, of course, the point of sale is online by definition.

OfflineSalesLeads.com specializes in helping contractors in the home services arena, where home owners will typically do some preliminary research on the internet before making a buying decision. For this reason, it is critically important that these prospective customers find engaging content, typically on the first page of Google, that will ultimately lead them down the path to connect with YOUR business. The truth is that your prospective customer will very likely follow the path that is laid before them, as long as they do not encounter any “red flags.”